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Since it opened in
1986, the retail complex has won countless awards
for marketing, quality, efficiency, advertising and
business . Brilliantly researched and designed,
Abu Dhabi Duty Free pioneered the shop-in-shop concept
with branded corners for various prestigious international
brands such as Gucci, Versace, Christian Dior, Yves
St.Laurent and many more, their open layouts making
it easy for customers to browse and choose. There
are no counters, no queues and no aggressive sales
people.
As for the merchandise,
the range is vast and exciting with gold and electronic
items being the biggest sellers. Local antiques and
souvenirs are sold here too, sharing the space with
international branded goods, including watches, fashions,
cameras, toys, perfumes and leathergoods. Small purchases
are equally well covered- a book to read on the plane,
confectionery to take home to the children, or necessities
like pharmaceuticals and toiletries, all displayed
in a spectacular setting.
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